Top 5 Beauty Retail Apps Performance in New Zealand Q4 2021

The fourth quarter of 2021 saw varied performance trends among the top 5 beauty retail apps in New Zealand. Data from Sensor Tower provides a comprehensive look at weekly downloads, revenue, and active users.

Sephora - Beauty Shopping experienced fluctuations in weekly downloads, peaking at around 1.3K in mid-October and ending the quarter with approximately 837 downloads in the last week of December. Active users showed a slight increase, starting at 10.9K and closing the quarter at around 11.9K.

Strawberrynet- Beauty Shopping had modest download numbers, with a high of 145 in mid-October and a dip to 42 in mid-December. Active users remained relatively stable, fluctuating between 177 and 268 throughout the quarter.

OLIVEYOUNG GLOBAL saw a gradual decline in downloads, starting at 176 in mid-October and decreasing to 29 by the end of December. Active users mirrored this trend, peaking at 299 in mid-October and dropping to 183 by the end of the quarter.

Shoppe LK had a peak in downloads in early October with 111, and a low of 21 in the final week of December. Active users showed a slight decline, starting at 141 and ending the quarter at 156.

Lastly, Nykaa – Makeup/Beauty Shopping experienced inconsistencies in downloads, peaking at 119 in mid-November and dropping to 13 in early December. Active users saw mild fluctuations, ranging from 1.1K to 1.4K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.